It will be interesting to see what Direct Brands / Najafi Co. does with Borders. They were getting creamed by Amazon and Barnes & Noble for physical media sales, let alone ebooks, etc. When you add in retailers like Walmart & Costco, it’s a brutal market for Borders. They need to dig-deep, refocus their brand, and find their right-to-win.

Book Sales Stats for Amazon, B&N, and Borders

Remember the online book price war in 2009?

infoneer-pulse:

Borders Group announced last night that it has entered into an asset purchase agreement with Direct Brands, a portfolio company of Najafi Companies.

Under the terms of the agreement, Direct Brands would purchase substantially all of Borders’ assets for $215.1 million, as well as assume $220 million of liabilities, subject to the auction and Bankruptcy Court approval.

» via GalleyCat